ROTTEN TOMATOES The Ultimate Binge Guide BOOK
For Rotten Tomatoes’ second major publication, our editorial and design teams partnered closely with the publisher's internal design team to ensure a cohesive look and feel that aligned with Rotten Tomatoes' brand identity. I worked with our Editor-in-chief to oversee the overall design direction and branding.
Additionally, I conceptualized and designed three full-page infographic spreads for the book, visually breaking down data-driven insights about binge-worthy shows.
Through a blend of data visualization, editorial design principles, and brand development, I helped bring Rotten Tomatoes' authoritative voice on TV bingeworthy to life in a comprehensive printed guide. The resulting book serves as both an informative resource and a sophisticated brand experience for fans of the iconic platform.
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+ creative direction
+ branding
+ design (selected infographics)