FANDANGO AT CINEMACON 2024

Led the creative vision and branding execution for Fandango's presence at CinemaCon 2024, the official convention of the National Association of Theatre Owners. Directed an immersive 360° brand experience that spanned activations throughout Caesars Palace, including the convention floor presence, private events, digital/social, print collateral, apparel, and video content.

Oversaw the end-to-end creative process from concept to final rollout across all consumer/industry touchpoints. The unified Fandango branding achieved high visibility, generated buzz, and reinforced the brand's entertainment leadership among convention attendees and media.

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+ creative direction
+ branding