DISNEY FAIRIES FRANCHISE SITE REDESIGN

16th Annual Webby Honoree : Youth

The Disney Fairies site was in need of a revamp to accommodate a quickly expanding world of Fairies and one of the largest catalogues of Disney franchise content. One of the challenges was to create an engaging digital environment that immersed both children and adults into the world of Fairies.

With an online world (Pixie Hollow) to merge with the franchise site, 30+ characters, 270+ activities and 8 business units worth of content, the Disney Fairies team had a challenging task. A labor of love and lots of pixie dust later, the site was the lone Disney franchise to receive recognition in the 16th Annual Webby Awards as an Official Honoree.

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+ branding
+ design